From a marketing communication perspective, businesses spend a lot on calls that don't require lengthy conversations or dialogue. If you want to save resources spent to relay non-critical information, you should consider investing in a 2-way messaging app.
Indeed, SMS messages are not entirely out of the marketing picture. They offer businesses a precise communication method with potential customers. Many prospects prefer 2-way SMS since it's a quick way of receiving service updates or new sales information. As such, with a 2-way messaging application, your business can glean market insights while building meaningful customer relations. The following are reasons why you need a 2-way messaging app for your business.
Better Customer Engagement
Marketing-level messaging platforms provide your business with real-time customer feedback. When you engage customers through a user-friendly 2-way messaging app, it's easy for them to participate in engaging surveys. However, such activities can be time-consuming.
Fortunately, with a savvy messaging platform, all the customer needs to do is answer either yes or no. This increases the response rate and gives you a deeper understanding of the customer's needs, behaviors, and pain points. If you're using valuable messages to reach out to your target audience, it can quickly build loyalty and reinforce customer engagement positively.
Message Apps Guarantee High Open Rates
Previously, SMS would end up being treated as spam. However, a 2-way messaging application gives the customer power over who can send these messages. A business must get permission to approach a prospect via the 2-way messaging app. Luckily, a user can opt out, especially if they feel spammed.
If your business has consent from a specific demographic, they will likely appreciate and open every message you send. The resultant open and read rates together with high response to your CTAs can drive your goals past your expectations. Remember, omnichannel chat messages inform the prospects of any time-restricted offer. It creates a buzz that drives customers further down your funnel.
Offers Private Customer Communication Channel
If your business wishes to address customer concerns in a more private and personalized manner, a 2-way messaging app will suffice. Essentially, these messengers offer aggrieved customers a personalized channel of reaching out to your business for redress. Additionally, your business can reach out to potential customers with complaints without the issue going public. Not only does the 2-way messaging application save your brand's reputation but it gives customers a discreet outlet to build relationships privately.
Messaging Apps Are Cost-Effective
Leveraging a feature-packed 2-way messaging app is economical, highly grossing, and promising. The messages involved are short, crisp, and precise. Setting up a messaging campaign costs less and the returns are substantial. Your business is dealing with an audience that is highly interested in your offers. It's the perfect chance to turn warm leads into repeat customers. To learn more, contact a company like Rake.